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About Horse
Scout Design

The Horse Scout group was born in Dorset, United Kingdom in 2012 by international rider and tech entrepreneur Lucienne Elms. The mission was simple: Create a platform for the global equestrian community to shop, sell and talk about their passions.

Horse Scout Design is the home of equestrian lifestyle gifts and homewares online. Here you can find products with unique design prints by talented artists and photographers, or quickly personalize your own – for yourself, family and every horse and animal-lover in your life.

Today Horse Scout connects with over 11 million equestrians online and pride themselves on quality, speed, and service. Partnered with the world's largest distribution channel Chronicle of the Horse. Horse Scouts global equestrian network includes World No.1 riders and Double Olympic World Champions.

Lucienne Elms

I was born and bred in the New Forest UK, surrounded by wild ponies, I was riding before I was walking. With over 20 years three day event competition experience and still an avid 4* competition rider today, aiming to compete at 5* in the near future. I have built a team of professional equestrians to develop and build out the Horse Scout Group over the years, with the equestrian community and consumer always at the forefront of our plans.

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